Reimagining Farming, Upwards and Beyond
Client
Plenty Farms
Services
Social Media Strategy
Creative Direction
Photography Shoot
Product and Lifestyle Styling
Plenty Farms
Social Media Strategy
Creative Direction
Photography Shoot
Product and Lifestyle Styling
Plenty is a vertical farming company that brings fresh, clean, and craveable produce to people everywhere. Plenty's vertical farms a fraction of the water and land required in conventional farming, are pesticide-free and produce zero fertilizer runoff. Plenty is a collective of growers, innovators, engineers, scientists, artists, foodies, andplant romantics working to improve the health of plants, people, and the planet.
Michelle assumed a pivotal role as one of Plenty Farms' initial creative consultants. She embarked on a journey to devise a social strategy aimed at highlighting what sets Plenty apart as a top choice for fresh produce. Collaborating closely with the company's founder and marketing team, Michelle refined a social strategy reflective of Plenty's commitment to innovation, sustainability, and the promotion of nutritious growth. With the strategy firmly established, Michelle led a team of freelancers, comprising of photographers, videographers, and stylists, through multiple on-set productions crafted to enhance their social media presence. The result? An abundance of captivating assets, including numerous commercials, poised for dissemination across platforms like Instagram and Facebook, further amplifying their mission and bolstering product awareness.
